Government green signal for 100 percent FDI in ecommerce

e commerce 100% FDI
source via:- google search, e-commerce is now allowed 100% FDI but not on inventory based model

The government has given the green light to 100% FDI in the marketplace format of e-commerce retailing with a view to attracting more foreign investments.


To bring clarity, the DIPP has also come out with the definition of 'e-commerce', 'inventory-based model' and 'marketplace model'.


100 % is not allowed in the inventory based model.


The inventory-based model of e-commerce means an e-commerce activity where the inventory of goods and services is owned by e-commerce entity and is sold to consumers directly, according to the guidelines.
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